Get Certified Today!

  • ICA Specialized Credential in Measuring Product Value (IC-MPDV) included
  • 100% self-paced — start today
  • AskMike™ — personalized feedback as you learn, not after
  • Each activity is tailored to your situation, not a generic scenario
  • Coaching Summary: we identify your Patterns & Strengths, Areas for Growth, and Actionable Next Steps
  • Bonus courses: Empowering Teams, Kanban, Intro to Flow, Product Backlogs
  • 20+ tools & templates
  • Money-back guarantee

ICA Specialized Credential

Self-paced, on demand

Decades of agile experience

What is Measuring Product Value?

Shipping more features doesn't mean you're delivering more value. This short, self-paced course helps you define the outcomes that actually matter to customers and the business, pick metrics that tell you something useful, adapt them as your product grows, and use evidence to make real decisions instead of filling out a report card. You'll practice with AskMike activities built around a real-world case study and finish with a measurement action plan for your own product.

By the end, you'll be able to:

  • 🎯
    Define product value and outcomes: tell the difference between outputs and the customer and business outcomes you're really after.
  • 📊
    Select product metrics: choose a small set of metrics, and know what each one tells you and where it falls short.
  • 🔄
    Adapt metrics across contexts: change how you measure as a product moves from launch to growth to maturity.
  • 🧭
    Use evidence to decide and learn: weigh metrics and customer feedback to decide whether to persevere, pivot or stop.

Format: Self-paced, on demand. About 1.5 hours of video lessons, AskMike practice activities, knowledge checks and an action plan.

Who it's for: Product owners, product managers, delivery leads and leaders who want to show the impact of their work, not just the volume of it.

And you'll earn the ICA Specialized Credential in Measuring Product Value.

Proven Approach

Proven Approach

Learn with AskMike practice activities built around a real-world case study, plus knowledge checks and an action plan.

Advance your Career

Advance your Career

Earn the ICA Specialized Credential in Measuring Product Value and stand out with proof of skill.

100% Self-Paced

100% Self-Paced

No deadlines. No stress. Learn when and how you want - on YOUR terms.

Is This Course for You?

Product owners, product managers, delivery leads and leaders who want to show the impact of their work, not just the volume of it.

  • Format: Self-paced, on demand. About 1.5 hours of video lessons, AskMike practice activities, knowledge checks and an action plan.

  • Earn the ICA Specialized Credential in Measuring Product Value (IC-MPDV).

  • Walk away with a measurement action plan for your own product.

HI, I'M MIKE LYONS!

I've spent the last 30 years helping organizations make better decisions, move faster, and create real value, long before "Agile" and "digital transformation" became buzzwords.

Most teams I have worked with were busy, not stuck. They shipped plenty, but could not say what difference it made for customers or the business.

That is where my work lives today. I work with startups, enterprises, government agencies, and nonprofits to help leaders define value, choose metrics that mean something, and decide with evidence. And yes, I've learned most of this the hard way.

Everything in this course reflects that philosophy:

✔ Define the outcome
✔ Choose useful metrics
✔ Adapt as the product grows
✔ Decide with evidence

This is not about building a bigger dashboard.
This is about knowing whether your work is making a difference.

WHAT'S COVERED

Shipping more features doesn't mean you're delivering more value. This short, self-paced course helps you define the outcomes that matter, pick metrics that tell you something useful, adapt them as your product grows, and use evidence to make real decisions.

Tell the difference between outputs and the customer and business outcomes you're really after.

Choose a small set of metrics, and know what each one tells you and where it falls short.

Change how you measure as a product moves from launch to growth to maturity.

Weigh metrics and customer feedback to decide whether to persevere, pivot or stop.

Practice each skill with personalized AskMike activities built around a real-world case study.

Apply every lesson to a realistic product situation, not a generic scenario.

Check your understanding as you go with short knowledge checks.

Finish with a measurement action plan for your own product.

Learn how to apply AI-generated insights to product strategy, customer experience, and business decisions with confidence.

LEARNERS LOVE KAIRISE

David S

Consultant

I am continuously impressed with these courses. The information is always delivered in an engaging, digestible, and easy to follow format. Of many courses that I've taken, I find that I retain the information from these courses better than most. Well done - I will be using KaiRise for many more education needs!

Melanie M.

Technical Project Manager

This course was so easy to digest because of the format. It was broken up into short, concise segments which were easy to follow. If you're busy or easily distracted, this is the perfect format. Additionally, Mike Lyons' presentation was enjoyable and encouraging, and the application of AI to provide feedback was spot on. Highly recommend!

William D

Project Manager

This course goes beyond surface-level Agile terminology and dives into what it actually means to deliver value as a Product Owner. The course structure was clear and practical, building from core principles into hands-on strategies for backlog refinement, prioritization, and stakeholder collaboration.

Francisco B

Product Manager

I found Agile Product Owner to be a very insightful resource. It clearly explains the core responsibilities of a product owner and offers practical advice on prioritization, stakeholder communication, and delivering customer value. The concepts are easy to understand and directly applicable to real-world agile projects. A great read for anyone looking to improve their product management skills!

ZERO RISK MONEY-BACK GUARANTEE

If you didn't feel like this course was worth every penny, we'll happily refund you - no questions asked.

Frequently Asked Questions

No prior knowledge is required.  Some experience with publicly available GenAI tools is a plus.

FOREVER! With your registration you'll get lifetime access to the full course content in including new lesson, tools and other course enhancements.

Once you've registered you'll get instant access to all of the lessons online via any computer or mobile device.

You can access your courses through the My Dashboard link in the header. 

Send an email to [email protected]. 

We are pretty quick to respond. 

Yes, your registration includes everything required to earn the IMC-CI micro-credential.

Learners can claim 4 PDUs. Please note that PMI PDUs are earned for course attendance and not for passing a KaiRise final assessment. 

Students can claim PDUs under PMI's "Education courses provided by other third party providers” category. 

Students of KaiRise courses are able to claim SEUs after completing all of the lessons in the program. Learners can claim 4 (four) SEUs. Students can claim SEUs under the Scrum Alliances's "Learning" category. SEUs can be claimed online at https://www.scrumalliance.org/get-certified/scrum-education-units

No, there is no final quiz or exam for this course.

That's the beauty of a self-paced course, you can move through it at whatever speed works best for you. We've seen determined learners finish this course in a a few hours. However, you can dig into the exercises and spread the course out over several days if desired.

The problem with instructor-led courses is that you're not in control. You have to learn at the instructor's pace and you have no ability to go back and refresh yourself on the material after the class ended. 

With our course, you can complete the lessons when it's most relevant to your work and go back and review whenever you need to. 

By integrating the learning into your flow of work, it becomes far more relevant, timely and effective.