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  • Upskill Quickly
  • Earn ICAgile certification
  • Advance your career
  • Self-paced, start now, 24x7
  • Digital workbook (Companion)
  • AskMike - digital coach
  • Money-back guarantee

Top 10% of ICAgile Orgs

Thousands Certified

Decades of agile experience

What is AI for Customer Insights?

Stop guessing what customers want—and stop blindly trusting whatever an AI model spits out.

AI for Customer Insights shows you how to use AI to understand real customer behavior (current and future), while staying sharp about bias, ethics, and "sounds-right" hallucinations.

You'll learn how to analyze AI-generated profiles, stress-test the outputs, and turn insights into decisions you can actually ship.

By the end, you'll be able to:

  • 🎯
    Spot signal vs. noise in AI-driven customer profiles and patterns
  • ⚠️
    Catch risks early (bias, ethical pitfalls, trust issues, legal implications)
  • 🔄
    Design smarter feedback loops using AI-powered collection strategies
  • 🧪
    Simulate feedback to generate testable hypotheses before you build
  • 🚀
    Translate insights into action: product choices, strategy, and next steps

And you'll earn an ICAgile globally-recognized micro-credential proving your mastery of AI-powered customer insight techniques.

Proven Approach

Proven Approach

Drive value and accelerate product insights with practical, battle-tested AI tools and strategies.

Advance your Career

Advance your Career

Stand out for promotions, new roles and bigger opportunities with a globally recognized certification.

100% Self-Paced

100% Self-Paced

No deadlines. No stress. Learn when and how you want - on YOUR terms.

Why Learn AI for Customer Insight Now?

AI is transforming product work. The challenge isn't “using AI” — it's using it correctly.

  • 76% of professionals say they need AI skills to stay competitive in the job market (Microsoft Work Trend Index 2024)

  • Skills-based hiring is accelerating; employers care more about proof of competence than traditional degrees (Lepaya State of Skills 2025)

  • This AI for Customer Insights micro-credential gives you both: real skill + recognized credential.

HI, I'M MIKE LYONS!

I’ve spent the last 30 years helping organizations make better decisions, move faster, and create real value — long before “Agile,” “AI,” and “digital transformation” became buzzwords.

AI is changing how we understand customers, how we make decisions, and how we shape products. The problem is not access to tools — it’s knowing how to think with them.

That is where my work lives today.

I work with startups, enterprises, government agencies, and nonprofits to help leaders use AI responsibly, think critically about data, and turn noise into real customer insight. Not hype. Not blind automation. Just better judgment, faster learning, and smarter decisions. And yes — I’ve learned most of this the hard way.

Those scars are exactly why I focus now on critical thinking, ethics, and practical application — not just tools and theory.

Everything in this course reflects that philosophy:

✔ Use AI
✔ Question AI
✔ Validate AI
✔ Then decide with confidence

This is not about becoming an AI engineer.
This is about becoming a better decision-maker in an AI-powered world.

WHAT'S COVERED

AI for Customer Insights is packed with everything that you need to learn how to use AI to understand your customers faster, deeper, and smarter — without losing critical thinking, ethics, or human judgment.

Learn how to use AI to generate customer profiles and critically assess their accuracy, relevance, and risk.

Identify where AI gets customer insights wrong and how to spot bias, misuse, and ethical red flags before they impact decisions.

Apply AI tools to segment customer groups and evaluate whether the outputs reflect real-world customer differences.

Use AI to surface customer behavior patterns and distinguish meaningful signals from misleading noise.

Develop the skill of questioning, validating, and refining AI-generated customer insights.

Design customer feedback strategies that leverage AI for smarter, faster insight gathering.

Use AI to simulate customer feedback and generate testable product, service, or market hypotheses.

Learn how to apply AI-generated insights to product strategy, customer experience, and business decisions with confidence.

LEARNERS LOVE KAIRISE

David S

Consultant

I am continuously impressed with these courses. The information is always delivered in an engaging, digestible, and easy to follow format. Of many courses that I've taken, I find that I retain the information from these courses better than most. Well done - I will be using KaiRise for many more education needs!

Melanie M.

Technical Project Manager

This course was so easy to digest because of the format. It was broken up into short, concise segments which were easy to follow. If you're busy or easily distracted, this is the perfect format. Additionally, Mike Lyons' presentation was enjoyable and encouraging, and the application of AI to provide feedback was spot on. Highly recommend!

William D

Project Manager

This course goes beyond surface-level Agile terminology and dives into what it actually means to deliver value as a Product Owner. The course structure was clear and practical, building from core principles into hands-on strategies for backlog refinement, prioritization, and stakeholder collaboration.

Francisco B

Product Manager

I found Agile Product Owner to be a very insightful resource. It clearly explains the core responsibilities of a product owner and offers practical advice on prioritization, stakeholder communication, and delivering customer value. The concepts are easy to understand and directly applicable to real-world agile projects. A great read for anyone looking to improve their product management skills!

ZERO RISK MONEY-BACK GUARANTEE

If you didn't feel like this course was worth every penny, we'll happily refund you - no questions asked.

Frequently Asked Questions

No prior knowledge is required.  Some experience with publicly available GenAI tools is a plus.

FOREVER! With your registration you'll get lifetime access to the full course content in including new lesson, tools and other course enhancements.

Once you've registered you'll get instant access to all of the lessons online via any computer or mobile device.

You can access your courses through the My Dashboard link in the header. 

Send an email to [email protected]. 

We are pretty quick to respond. 

Yes, your registration includes everything required to earn the IMC-CI micro-credential.

Learners can claim 4 PDUs. Please note that PMI PDUs are earned for course attendance and not for passing a KaiRise final assessment. 

Students can claim PDUs under PMI's "Education courses provided by other third party providers” category. 

Students of KaiRise courses are able to claim SEUs after completing all of the lessons in the program. Learners can claim 4 (four) SEUs. Students can claim SEUs under the Scrum Alliances's "Learning" category. SEUs can be claimed online at https://www.scrumalliance.org/get-certified/scrum-education-units

No, there is no final quiz or exam for this course.

That's the beauty of a self-paced course, you can move through it at whatever speed works best for you. We've seen determined learners finish this course in a a few hours. However, you can dig into the exercises and spread the course out over several days if desired.

The problem with instructor-led courses is that you're not in control. You have to learn at the instructor's pace and you have no ability to go back and refresh yourself on the material after the class ended. 

With our course, you can complete the lessons when it's most relevant to your work and go back and review whenever you need to. 

By integrating the learning into your flow of work, it becomes far more relevant, timely and effective.