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Step 1 - Your Learner Profile
At the start of the course, AskMike gets to know you:
your role, your product, your organization, and your context.
Every activity from that point forward is informed by your situation — not a generic case study. -
Step 2 - Tailored Responses
Tailored Coaching at Every Activity.
As you work through each hands-on exercise, AskMike provides feedback that speaks directly to your world.
Not "here's how a product manager might do this" — but "here's how you, in your role, with your product, might approach this." -
Step 3 — Coaching Summary
At the end of the course, AskMike evaluates everything you've done and delivers three things no instructor-led course can match:
Your Patterns & Strengths — the themes and capabilities you demonstrated
Your Growth Areas — specific, honest suggestions for where you can sharpen your game
Your Next Steps — actionable, situation-specific actions tailored to exactly where you are and where you want to go
$499
Get Certified in Product Management
(ICP-PDM)
- ICP-PDM certification included
- 100% self-paced — start today
- AskMike™ — personalized feedback as you learn, not after
- Each activity is tailored to your situation, not a generic scenario
- Coaching Summary: we identify your Patterns & Strengths, Areas for Growth, and Actionable Next Steps
- Bonus courses: Empowering Teams, Kanban, Intro to Flow, Product Backlogs
- 20+ tools & templates
- Money-back guarantee
Top 10% of ICAgile Orgs
Thousands Certified
Decades of agile experience
What you will learn from the Product Management (ICP-PDM) course?
🤝 Get stakeholders on the same page — You'll be able to articulate a compelling product vision that aligns leadership, engineering, and design around shared outcomes — not just a feature wishlist.
⚖️ Make confident prioritization decisions — You'll have frameworks to balance customer value, business constraints, and risk so you can defend your roadmap with clarity and confidence.
📈 Show the business impact of your work — You'll shift from reporting on output ("we shipped X features") to measuring outcomes that actually matter — adoption, retention, and customer satisfaction.
🧪 Reduce the risk of building the wrong thing — You'll use lightweight experiments and prototypes to validate ideas early, so your team invests in what's most likely to succeed.
💬 Earn credibility across the organization — You'll speak the language of engineering, design, and leadership fluently, making you a stronger collaborator and a more influential voice in product decisions.
🎯 Move from order-taker to strategic partner — You'll transition from managing a backlog to shaping product strategy, giving you a seat at the table where real decisions get made.
Who: Project Managers
Designed for Project / Program Managers with a firm grasp of Agile Fundamentals.
Duration: 8-16 Hours
Although the course is self-paced, most learners complete Agile Foundations (ICP) in 8-16 hours.
Format: Self-Paced
This course is delivered on-demand. That means you can sign up today and start learning at your pace.
LEARNERS LOVE KAIRISE
This excellent course gave me great confidence to transition from a Business Analyst to a Project Manager. The knowledge delivery system is outstanding -- it is easy to digest and retain. I wish all courses were taught this way
One of the best On Demand courses I have taken. The course flow, content, and delivery by Mike Lyons was superb.
I thought the course went well. The material was well presented and the exercises kept me interested. Appreciate the humor and scenarios that were put in through out the course to keep me engaged. I enjoyed learning the material.
This course is focusing on agile mindset and straightforward information that I applied directly to my work environment to enhance my project approaches and productivity. Thanks and waiting for more certifications to be available.
The course format is excellent—concise, insightful overviews that are easy to follow and highly informative. I would highly recommend it to anyone looking to expand their knowledge at their own pace.
The on-demand training makes the learning chunks very digestible and applicable. The content was also well structured and organised.
A really good course for anyone looking to get exposure to Agile Project Management for professional development.
Great course with small modules which allowed me to work on the content on my own schedule. I appreciated the change in delivery methods and the feedback provided with suggested things to consider.
WHAT'S COVERED
The Product Management course is packed with practical tools, modern product thinking, and real-world techniques to help Product Managers create products that customers love and businesses value.
Modern product management starts with understanding what a product actually is — and how product thinking differs from project thinking.
In these lessons we'll explore product types, product ecosystems, product vs project mindsets, and how durable product teams create long-term value.
Great Product Managers understand that products evolve over time — and that customer expectations change at every stage.
In these lessons we'll dive into product lifecycles, adoption curves, Crossing the Chasm, and how strategy, metrics, and priorities shift as products mature.
Successful products exist at the intersection of customer needs, business goals, and market realities.
In these lessons we'll explore market research, customer segments, business drivers, competitive analysis, and how to make better product decisions using evidence instead of assumptions.
Strong product strategy provides clarity without locking teams into rigid plans.
In these lessons we'll explore product vision creation, stakeholder ecosystems, outcomes vs outputs, OKRs, customer behaviors, and building meaningful product metrics that drive learning and growth.
One of the biggest risks in product management is building something nobody actually wants.
In these lessons we'll dive into product discovery, experiments, prototypes, MVPs, customer feedback analysis, and techniques for validating ideas before investing heavily in delivery.
Modern roadmaps are about learning and outcomes — not just shipping features.
In these lessons we'll explore prioritization, evaluating competing ideas, outcome-driven roadmaps, stakeholder alignment, and how to communicate direction while remaining adaptable.
Great products are built by empowered, collaborative teams — not isolated Product Managers.
In these lessons we'll explore product team structures, cross-functional collaboration, dependency reduction, value slicing, and how to match teams to the stage and needs of the product.
Meet Your Instructor
Thirty years ago I started helping teams move faster. Better sprints, tighter feedback loops, more adaptive delivery. And it worked — until I realized that shipping fast toward the wrong thing doesn't help anyone.
That realization pushed me to go deeper. How do you figure out what's actually worth building? How do you develop the customer insight and strategic clarity to make that call with confidence? Those questions have shaped the second half of my career — working with startups, non-profits, government agencies, and Fortune 100 companies along the way.
I've gotten it right and I've gotten it wrong. Both have taught me a lot. What I've tried to do in this course is give you the clearest, most practical path I know — from where you are today to thinking and leading like a strong product manager. I want you to walk away with the skills that actually move the needle, and your ICP-PDM certification to show for it.
ZERO RISK MONEY-BACK GUARANTEE
If you didn't feel like this course was worth every penny, we'll happily refund you - no questions asked.
Traditional, instructor-led training is painfully slow.
Waiting for class to start… 😴
Waiting for the instructor to figure out how to use Zoom … 😴
Waiting for the class to come back from breaks … 😴
Waiting for that one guy to finish asking his question … 😴
With this course you won’t wait for anything or anyone.
You can start the course when you're ready and move through the content as fast or as slow as you like.
Because we cut out all the fluff, you can complete this course and earn your certification in half the time it would normally take you.
You can start the course when you're ready and move through the content as fast or as slow as you like.
Finish each lesson in 5-minutes or less. And they are set up so you walk away with s a small bit of value in each lesson that you can ...
An ever-growing library of 20+ templates, cheat sheets and how to's. Toolkit+ is an essential resource for putting the ...
Includes access to Kanban Essentials. In this mini-course you'll learn how to apply Kanban to iteration-based projects...
AskMike™ is your personal AI coach — giving you tailored feedback on every activity based on your own product, team, and situation...
Come back to any part of the course whenever you want and quickly get yourself back up to speed on the topic you need ...
Frequently Asked Questions
Prior to taking this course, we recommend that you have a basic grasp of agile ways of working, including methods like Scrum.
If you don't, check out our Agile Foundations course.
FOREVER! With your registration you'll get lifetime access to the full course content in including new lesson, tools and other course enhancements.
Once you've registered you'll get instant access to all of the lessons online via any computer or mobile device.
You can access Agile Product Management and Kanban Essentials through the My Dashboard link in the header.
Send an email to [email protected].
We are pretty quick to respond.
Once you've purchased the course you'll instantly get access to all the assets in Toolkit+.
Simply click the Toolkit link in the header.
Yes, your registration includes everything required to earn the ICP-PDM certification.
Learners can claim 16 PDUs. Please note that PMI PDUs are earned for course attendance and not for passing a KaiRise final assessment.
Students can claim PDUs under PMI's "Education courses provided by other third party providers” category.
Students of KaiRise courses are able to claim SEUs after completing all of the lessons in the program. For the Agile Product Management (ICP-PDM), learners can claim 16 (sixteen) SEUs. Students can claim SEUs under the Scrum Alliances's "Learning" category. SEUs can be claimed online at https://www.scrumalliance.org/get-certified/scrum-education-units
No, the Product Management course has detailed activities throughout the course and there is no 'final' quiz.
That's the beauty of a self-paced course, you can move through it at whatever speed works best for you. We've seen determined learners finish the course in a day. But most learners prefer to spread the course out over 3-5 days, working a few hours each day.
No, the fundamentals are not covered in this course.
The Product Management course assumes that you have a basic grasp of agile ways of working including methods like Scrum.
If you don't, check out our Agile Foundations course.
The problem with instructor-led courses is that you're not in control. You have to learn at the instructor's pace and you have no ability to go back and refresh yourself on the material after the class ended.
With our course, you can complete the lessons when it's most relevant to your work and go back and review whenever you need to.
By integrating the learning into your flow of work, it becomes far more relevant, timely and effective.
Our brains are not wired to sustain long periods of focus. We learn better in small in small chunks.
This is why YouTube is so addictive. Need to know how to change a tire? Hop on over to Youtube. Watch a 3 minute video and then go and change your tire.
Our courses are designed around this same learning model.
You can finish each lesson in 5-minutes or less. And they are set up so you walk away with s a small bit of value in each lesson that you can then go and apply to your work.
So you don’t need to get through 20 lessons before you can connect the dots and put agile to work.
There are 3 important benefits to this approach:
1. Continuous Progress
Because lessons can be completed so quickly, you'll feel a constant sense of forward momentum and progress. This is why completion rates for our courses.
2. Immediate Impact
Each lesson provides you with a small unit of relevant information that you can immediately put to use.
3. Fits Your Schedule
No need to carve out hours of dedicated time to complete Product Management (ICP-PDM). If you have a few spare minutes between meetings, you can jump in and knock out a lesson.
This course includes access to Toolkit+.
Toolkit+ is an ever-growing library of 20+ templates, cheat sheets and how to's. Toolkit+ is an essential resource for putting the concepts you've learned into practice.
Here's a sample of what's included:
- 90 day Scrum Master Checklist
- Metrics Cheat Sheet
- Team Charter Template
- Product Vision Template
- 5 Scrum Ceremonies Cheat Sheets
- Definition of Done Template
- Scrum Pillars Cheat Sheet
- Agile Manifesto Cheat Sheet
And much more!
This course also includes Kanban Essentials.
In this mini-course you'll learn how to incorporate the 6 Kanban practices into a Scrum workflow in a simple and structured way.
- Differentiate yourself with critical skills and Integrate Kanban into your existing Scrum workflow
- Actionable Today - Build a working Kanban for YOUR team today
- Stand above the fray and Unlock the 6 core Kanban practices
- Drive Results - Introduce Flow Metrics - Lead Time, Cycle Time, WIP
- Don't procrastinate - We provide you with an implementation plan
- Free tools and references you can apply today to track and manage work
AskMike™ is an AI coach built on everything Mike Lyons knows — trained on his course content, frameworks, articles, and years of hands-on product experience.
But AskMike in this course goes further than anything we've built before. At the start of the course, we get to know you — your role, your product, your organization. From that point on, every AskMike activity is tailored to your situation, not a generic scenario.
Work through a real activity. Get personalized feedback that reflects where you actually are. And at the end of the course, AskMike brings it all together with a coaching summary built around your journey through the material.
It's the most personalized self-paced learning experience we've ever created — because the best coaching doesn't just teach concepts, it meets you where you are.
Neuro-science (and common sense) tells us that newly acquired knowledge that isn’t put into practice shortly after learning it is lost.
We’ve all experienced this. You learned something new and then tried to recall it several months later. It’s like you’re starting from scratch.
This is why you'll have access to the material forever.
You can come back to any part of the course whenever you want and quickly get yourself back up to speed on the topic you need a refresher on.